Kitchen Mistakes We Often Do!

Some of the common mistakes I have seen we all women commit while cooking,baking or cutting resulting in half cooked veg or cake doesn't comes out soft.So compiled this list, which I often use it myself in kitchen

1. Cut all veggies of equal size, or else thin ones would get cooked quickly and the thicker ones may be left uncooked,
2. Don't sprinkle dry spices, in gravy or else they wont be mixed properly leaving lumps in the gravy.
3. Don't store green chilly with its head, remove the head and then store it. It would remain fresh for days
4. Don't boil tea leaves for more than three minutes, the taste could be ruined.
5. Always use boiled water to add to gravy, never add cold water as it reduces its taste
6. While baking, never use refrigerated butter or milk, always use them on room temperature.
7. While baking, never fill the mould more than three-fourth of its size, or else the cake wont have space to get puffed.
8. While baking never use baking powder instead or baking soda and vice-verse
9. Never overcook paneer, or else it  gets hardened
10. For any exotic paneer veggie, make sure to put spices just few minutes before putting it down from flame or else spice taste and texture gets ruined , as it is exposed to flame.

Keep Faith
Chakoli :)

A Letter To My Son

Dear V

It’s been few days, that mom started going to Office, and till now you might have realized that every day, mom is missing for some long time which earlier used to be just for few hours and over the weekend.

It was a very hard decision for me, I still remember the day I had to join back, and how I was going nuts. With each second, nearing to my joining date, I just used to take a deep breath. Relax, He would be fine is what I only could utter. When I used to hold you in my arms, I just had one wish, I could hold you forever and never ever had to leave you, be it for sleep, for food or for your cute tantrums to sit on my lap. I know these cute little acts of yours won't be repeated and I'm missing a chance for lifetime, but still I have to go on.

I miss you dear, and even though I'm in Office, I wish every second I could see you, hold you and play with you. And to confess, when I miss you badly, I go to wash room and see your videos, and then to the contrary the feeling to see you, amplifies in magnitude of infinity,taking a tan waveform.

As I start to drive back home, I only have one scene fitted in my brain, I'll knock and door opens and you come crawling to me with such a cute and big smile, that all the stress goes away. And you respond to me the same way, each day.

You are now seven months, indeed a BIG BOY and you would adjust to this change, for one of the reason that "nani" is always with you and that mama-papa will always love you.

Love you my little Gudda :)

Keep Faith
Chakoli :)

Understanding Customer Psychology to make Your Content Marketing a Success

 I understand if you have stumbled upon this article, either you are consumer or a marketing guy about to derive a new strategy. But in the upcoming lines, I would be talking about one group i.e. marketing guy and couple of case studies

Consumer Psychology?

About.com defines consumer psychology as a “specialty area that studies how our thoughts, beliefs, feelings and perceptions influence how people buy and relate to goods and services.” With that said, the concept lies heavily on influencing — or changing — a customer’s behavior.

Case Study:

I’m picking a case study done by National Geographic Channel and was aired on Brain Games
Just imagine some cows, a herd of cows grazing on the field

What do cows drink?





If you answered MILK, you are absolutely wrong! Cows drink water.


Did you realized, how I was able to manipulate you with the picture and highlighting MILK, and you believed me. So, we had an impression on our mind which forced us to make a decision. That’s the same thing which happens when we derive a strategy; imprint a thought on consumer’s mind which is indecisive.

What Content Market Guy Need to think before deciding a strategy:

1. Heart Connection 

 Knit a brand with a story which can easily be served with emotions .When we serve a story that fits easily with consumers, we are persuading them to buy stuff. For example if you need to publish content for fitness joint , try to weave a story who is obese. Describe his emotions and how hard he has been trying for the weight reduction programme. Weave a story which connects to their heart rather than head.

2. I’m Unique 

Present the content as its exclusive and one of its kinds. If people are publishing how can you crack CAT, try to provide a counterview and publish stuff which talks about what are other and better option than CAT

3. Be charismatic 

You know how many admirers an attractive girl/boy has? And the buzz spread with a simple statement – Did you saw that new girl in college. She is Hot!! So the same thing applies to the content, you need to make it desirable, that consumers should crave for it.

4. Be Mysterious 

 All of us love mystery, what next? The unboxing of mobile phones, is the classic example in this. People love mystery and hold their breath for the product to be revealed. You remember how Xiaomi sale on flipkart was a great success, and how many people published about the good and evil of the sale.

5. Value Them 

– When we expect the consumers to read our content, we need to value it. What they are getting in return? Some knowledgeable facts, service , a discount coupon or a good laugh
Its all about mind tricks, what I offer should be relevant to other. Baseline, to put holes in others pocket you need to be smart for sure but manipulative is considered to be a better seller.

Picture Courtesy - pixabay.com

Keep Faith
Chakoli :)

Are You "Actual Human" Or Robot – Ask Google!!

Google and its tales, they now and then come by with some jazzy stuff, which is an eye-catcher for sure and also breaks the old conventional model as well .The fresh matter which has been offered is – Removing of captcha, which basically identifies whether you are a human or some designed pre-loaded robot doing its job.

And , the best part is they have replaced it with a single statement saying – “I’m not a Robot” , I mean just replacing it with plain, simple English. Kudos to Them!!

The Need 

 AI[Artifical Intelligence] has reached to such an advance level and even the distorted text could be read by them so , depending upon bit of 'unreliable' tool had to change.

Can’t we program a Robot to just check that box?

Indeed yes, but here is what Google says - they have developed an Advanced Risk Analysis back end for reCAPTCHA that actively considers a user’s entire engagement with the CAPTCHA—before, during, and after—to determine whether that user is a human.

This helps Google to rely less on typing distorted text and, in turn, offer a better experience to end users.However, the distorted text and number method may not go off completely as of now. If their advanced risk analysis algorithm finds some suspect engagement parameters, the user will still be asked to type distorted text and numbers after the click. Something like this may be shown to the user

So it’s easy, if you get away with one click you are Human or else Google certifies you to be a ROBOT!!

Keep Faith
Chakoli :)

Sources : Trak.in